In my visual podcast, I will be conducting a case study of Bowdoin College and show how Bowdoin prepares its students for the labor market by embedding a neoliberal approach. In an increasingly competitive higher education market, I argue that Bowdoin subscribes to neoliberal concepts because it applies those concepts to its marketing strategies and its education. Bowdoin promotes neoliberal concepts of individualism in how it allows students be in charge of their education, the entrepreneurial spirit of its alumni, and its presentation of a free market of ideas. I will show how Bowdoin promotes its product (a Bowdoin liberal arts education) to potential buyers (current and potential students, parents) through the admissions office, its alumni, and social media platforms (influencers). I will provide examples of different kinds of “influencers”, to which I define as “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media”, and how their argument for Bowdoin’s liberal arts education prepares students for an increasingly neoliberal world.