{"id":2,"date":"2018-12-20T10:23:08","date_gmt":"2018-12-20T15:23:08","guid":{"rendered":"https:\/\/courses.bowdoin.edu\/sociology-3010-spring-2018\/?page_id=2"},"modified":"2019-05-14T18:12:03","modified_gmt":"2019-05-14T22:12:03","slug":"abstract","status":"publish","type":"page","link":"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/abstract\/","title":{"rendered":"A Brief Analysis of Neoliberal Higher Education: Bowdoin College"},"content":{"rendered":"<p><span style=\"font-weight: 400\">In my visual podcast, I will be conducting a case study of Bowdoin College and show how Bowdoin prepares its students for the labor market by embedding a neoliberal approach. In an increasingly competitive higher education market,\u00a0<strong>I argue that Bowdoin subscribes to neoliberal concepts because it applies those concepts to its marketing strategies and its education. Bowdoin promotes<\/strong><\/span><b>\u00a0neoliberal concepts of individualism in how it allows students be in charge of their education, the entrepreneurial spirit of its alumni, and its presentation of a free market of ideas.<\/b>\u00a0<span style=\"font-weight: 400\">I will show how Bowdoin promotes its product (a Bowdoin liberal arts education) to potential buyers (current and potential students, parents) through the admissions office, its alumni, and social media platforms (influencers).\u00a0I will provide examples of different kinds of \u201cinfluencers\u201d, to which I define as \u201ca person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media&#8221;, and how their argument for Bowdoin&#8217;s liberal arts education prepares students for an increasingly neoliberal world.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my visual podcast, I will be conducting a case study of Bowdoin College and show how Bowdoin prepares its students for the labor market by embedding a neoliberal approach. In an increasingly competitive higher education market,\u00a0I argue that Bowdoin subscribes to neoliberal concepts because it applies those concepts to its marketing strategies and its &hellip; <a href=\"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/abstract\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Brief Analysis of Neoliberal Higher Education: Bowdoin College&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":0,"href":"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"wp:attachment":[{"href":"https:\/\/courses.bowdoin.edu\/sociology-3010a-spring-2019-schow\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}