Reflection:<\/p>\n
This week I collected data from two marketing software company websites, HubSpot and Klaviyo.\u00a0 They both portray how specific companies have been built to perfect and optimize the marketing process.\u00a0 They will also be good for my paper by narrowing my focus and providing a concrete example of how neoliberal tenets are reflected in the transition to digital marketing.\u00a0 Next week, I plan to evaluate products from two other marketing software companies.<\/p>\n
Annotated Bibliography:<\/p>\n
https:\/\/www.hubspot.com\/<\/a><\/p>\n HubSpot is a widely popular growth platform that is all about trying to help companies grow better with their marketing, sales, and service software.\u00a0 Essentially, they track all kinds of data about individual consumers based on which of their web pages you visit and even the time you spent on each page.\u00a0 One aspect of their marketing software functions where they will send you an specific email every time you visit one of their web pages.\u00a0 The pages describing their product are filled with neoliberal language such as effective, optimize, increasing revenue, etc.\u00a0 For example, one line from their website describes the benefit of their software \u201cconvert more leads, win more customers, and turn them into promoters that grow your business\u201d.<\/p>\n <\/p>\n https:\/\/www.klaviyo.com\/<\/a><\/p>\n Klaviyo is email marketing software specifically for ecommerce.\u00a0 It also involves similar surveillance methods to HubSpot of tracking consumer data to deliver targeted emails.\u00a0 The page is also riddled with neoliberal language.\u00a0 The home screen when you visit the page has a rotating slide that says \u201ctired of not growing faster?… Tired of wasting time?…Tired of hidden costs?\u201d.\u00a0 A concise description of the product also reflect neoliberal tenets: \u201cMost ecommerce marketing software forces you to choose between being as effective as possible or moving fast. Klaviyo is different. Designed for growth-minded ecommerce merchants, Klaviyo gives you powerful functionality without sacrificing the time it takes for your marketing to make an impact on your bottom line\u201d.<\/p>\n Comments:\u00a0<\/strong><\/p>\n Glad to see that you followed your plan for this week, Lauren. It is great that you are paying attention to the language used in these websites. “Efficiency” seems to be one of the key promises that these websites are making. \u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Reflection: This week I collected data from two marketing software company websites, HubSpot and Klaviyo.\u00a0 They both portray how specific companies have been built to perfect and optimize the marketing process.\u00a0 They will also be good for my paper by narrowing my focus and providing a concrete example of how neoliberal tenets are reflected in … Continue reading “Log 5”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/courses.bowdoin.edu\/sociology-3010b-spring-2019-lmclaugh\/wp-json\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.bowdoin.edu\/sociology-3010b-spring-2019-lmclaugh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/courses.bowdoin.edu\/sociology-3010b-spring-2019-lmclaugh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/courses.bowdoin.edu\/sociology-3010b-spring-2019-lmclaugh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/courses.bowdoin.edu\/sociology-3010b-spring-2019-lmclaugh\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":0,"href":"https:\/\/courses.bowdoin.edu\/sociology-3010b-spring-2019-lmclaugh\/wp-json\/wp\/v2\/pages\/36\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/courses.bowdoin.edu\/sociology-3010b-spring-2019-lmclaugh\/wp-json\/wp\/v2\/pages\/15"}],"wp:attachment":[{"href":"https:\/\/courses.bowdoin.edu\/sociology-3010b-spring-2019-lmclaugh\/wp-json\/wp\/v2\/media?parent=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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