Reflection:
This week I collected data from two more marketing software companies, Salesforce Pardot and Zaius. Again, they both portray how specific companies have been built to perfect and optimize the marketing process. Their websites are riddled with neoliberal language of efficiency, growth, and maximizing profits. In my search, I have found a variety of demo videos that specifically depict how the software works. These demos are very helpful for reflecting the neoliberal language and logic that comprises these marketing techniques. Therefore, I am potentially thinking of making a video analyzing these demos instead of a paper.
Annotated Bibliography:
www.pardot.com
Salesforce Pardot is the marketing software wing of arguably the biggest Customer Relations Management software in the world. The neoliberal language is evident in how their product allows companies to “find and nurture leads, close more deals, and maximize return on investment.” They describe how their software “turns everyday marketers into revenue-generating superheros. Our easy-to-use marketing automation platform gives you the tools to create, deploy, and manage online marketing campaigns that drive real results.”
www.zaius.com
Zaius is a marketing software platform specifically for e-commerce. Their website is filled with language about predictive analytics derived through customer surveillance methods. A description of one feature of their product reads, “We all want to ‘know’ our customers. But when you combine a truly connected view with an individualized AI-engine, you take it to the next level. Start to anticipate your shopper’s likelihood to purchase in real-time and provide them a clear path to more relevant interactions.”