Category Archives: Fashion and Gender in China

Reclaiming female sexuality through Mao’s Suit

Summer Transparency  Hu Ming, Uniform Series   oil on canvas, 2001

Summer Transparency
Hu Ming, Uniform Series
oil on canvas, 2001

The oil on canvas piece, Summer Transparency was created by artist Hu Ming in 2001 as part of her Uniform Series. The painting depicts a smiling women with bangs in a kaki green transparent romper-like version of the Cultural Revolution uniform. The uniform’s form fit and transparency reveals her breasts and buttocks. The women is in front of a red background and smiles as she proudly shows off her body. She stands firm and holds the proletarian hat adorned with a red star to cover the gap between her slightly spread legs. The side-by-side back and front views exhibit her entire body to the viewer and reveal two long braids. military uniform

 

During the Cultural Revolution led by Mao Zedong in the newly formed People’s Republic of China (dates) the Mao suit was designed and propagated by the government to promote proletarian values and gender equality. In Mao’s China, men and women were suppose to be equal. However,  propaganda portraying the ideal women did not remove gender but masculinized the female figure. The image bellow depicts a female tractor operator in Mao’s China.

please introduce or make a thesis statement about these two contrasting artworks?

Liu Wenxi, 1970  Published by Renmin Meishu Chubanshe

Liu Wenxi, 1970
Published by Renmin Meishu Chubanshe

In the poster the women has a broad smile and a wears clothe cap over a short haircut. Any trace of the female body is hidden by a shapeless proletarian uniform. Beside her is a green bag with the red star and a copy of Mao’s book. Instead of creating gender equality, this masculinization devalued the female body by making it less desirable than the male figure. Hu Ming’s Uniform Series takes revenge on PLO for the masculinization of the female figure and demoting femininity. Her transparent uniform which reveal her breasts and buttocks embraces the female body. In her painting, the women is just as muscular as the tractor driver but by revealing the attributes of the female body, she achieves a more realistic depiction. Her strong and confident stance shows that women do not have  to be masculine to be strong. She shows the viewers that embracing sexuality doesn’t necessarily mean weakness. By providing both a front and back view, Ming shoes off the girls long hair and contrast with Mao’s depiction of women who has short hair like a man. The red background, collar, and hat connote nationalism and shows that femininity can still be patriotic. The short romper-like suit allows her legs to be on display. By depicting the Mao suit in a way that embraces female sexuality, Hu Ming has reclaims femininity and celebrates the women of the cultural revolution in a more dynamic way that allows them to be evocative, sexual, and strong.

In contrast to masculinized female body in Mao’s China, Hu Ming’s work reclaims femininity and sexuality through visual rhetoric of  military uniform transparency.  If this is the thesis statement and see what happens if you allow it to guide your analysis

 

Sources:

http://hu-ming.com/common/space_05e.html

http://hu-ming.com/all_list/01/index.html

https://blackboard.bowdoin.edu/bbcswebdav/pid-507901-dt-content-rid-1518724_1/courses/ASNS2076.GWS2076_2016S/mao%20suit%20slides%20.pdf (Black board in-class slides)

 

Through the next three photos we can see the rise and effect of the Mao suit on the culture and government of China.

 

History:Screen Shot 2016-03-30 at 1.47.39 PM

The Mao suit originated with the rise of the Republic of China and its founder, Sun Zhongshan (1866-1925) and Mao Zedong the founder of the People’s Republic of China (1893-1976).   The picture above is a picture of Mao Zedong in a Mao Suit. To be fair it was really Mao and his policies that popularized the Mao Suit. The Mao suit resembled and emulated the policies of the government and society of the time or at least what Mao wanted to achieve in both categories.

 

Screen Shot 2016-03-30 at 1.47.53 PMIndividual idem and inner meanings:

As seen in the picture above there are a few aspects of the Mao suit that are consistent and have inner meaning. Four examples, each Mao suit have four pockets representing four principles: Propriety, justice, honesty and sense of humor. Also, there are five centre-front buttons to represent the five powers of the constitution of the republic. Finally, each Mao suit has three cuff-buttons to stand for nationalism democracy, and people’s livelihood.

 

Screen Shot 2016-03-30 at 1.48.08 PMThe Mao suit and Society:

When the Mao suit was implemented everyone in the country wore one. Everyone looked the same. The picture above we see a group of Chinese people , looking at it you can barely tell the distinguish the people from each other let alone determine the gender of the subjects. So what impact does uniformity through apparel effect the society? When you have to dress exactly like everyone else you loose your own sense of self you then become part of a whole and not an individual. This loss of individuality is on track with the ideals or policies of Mao’s Communist China. Loosing all the capitalistic aspects of fashion from society helped eased the transition and drove communism in china forward.

 in order to turn the writing analytical, please first introduce an argument, such as uniformity via Mao suit. then support the idea with visual evidences, such as the design of Mao suit and its collective application

Cultural Uniformity at the Expense of Femininity

Chairman Mao envisioned a unified society in which ethnic, gender, and class inequalities were nonexistent. His ideal society was in direct opposition to the Western imperialism, specifically capitalism, that had inhibited the political and economic growth of China. Removing these inequalities was part of his efforts to bolster national pride in China.

need a transition between the two paragraphs

Chairman Mao introduced the Mao Suit to China in the late 1950’s with the effect being to “‘Civilize the mind and make savage the body.’ This is an apt saying. In order to civilize the mind, one must first make savage the body. If the body is made savage, then the civilized mind will follow.” (Chen 361). Chairman Mao took this to mean that the body is meant to be improved upon, to be strengthened. He wanted to uplift the proletariat class, who traditionally performed manual labor,  and highlight their value to Chinese society.

The Mao suit was a button-down shirt with either pants or trousers, denoting one’s occupation as a proletariat or farmer, respectively. The peasant workers wore trousers to show off their “well-formed calves” and rolled up their sleeves to show off their “powerful arms” (Chen 365). how about focus on the analysis of gender and mao suit?

Grey Mao SuitA Grey MaoSuit

For Chinese women, the Mao suit created an opportunity to be equal with men.  Each profession had a standard uniform that every worker was required to wear, and workers were evaluated on many tasks they completed during their shifts. Mao eliminated the benefits that beauty and propriety had initially given upper-class women. In addition, men and women worked alongside each other, and were encouraged in the same manner to strengthen their bodies and increase their productivity levels. Through the Mao suit and changing ideals of professionalism in the workplace, Chairman Mao achieved political, economic, and social uniformity among Chinese people, regardless of their ethnicity and other marginalized aspects of their identity.

Strive for an abundant harvest, amass grain 1973‘Strive for an abundant harvest, amass grain 1973’

However, Mao’s cultural uniformity eliminated the concept of femininity altogether. In advertisements and propaganda promoting the communist agenda, women were portrayed as hard-working individuals who were happy because they focused solely on their occupations. Women had short hair that was tucked under a hat or hair-wrap, and wore little to no makeup. The uniforms were shapeless so as to direct attention to the parts of the body that were visible (i.e. arms and legs). By forcing women to build muscle and work harder in the fields or in the offices of proletarians, Chairman Mao sent the message that equality could only be established by having both men and women conform to the standards of appearance and productivity initially forced upon men.

Farmers During the Cultural Revolution 1970 Farmers during the Cultural Revolution, 1970

Women’s bodies were in flux when it came to changing professions. In the agricultural sector, every individual wore the same suit and completed the same tasks. In the proletariat/technocratic fields, such as the textile industry, women had to wear different clothes to both signify their upward mobility and cover different parts of their body. Men, on the other hand, continued to wear trousers and button-down shirts. They did not have to alter their clothing in order to conform to the rules of different workplaces.

Overall, Mao did not achieve his quest for gender equality. Women could not engage in traditional beauty or fashion practices because they were required to focus on work and gaining strength. The shapeless Maosuit did not allow women to showcase their bodies. Women did not have uniform clothing, but were forced to change their garments when they changed professions. While unintentional, the gender inequality between men and women resulted because the standards for equality were not recreated to include the cultures and identities of women before the cultural revolution. Instead, women were forced to meet the societal standards placed upon men.

could pursue a much more cohesive organization, if take the thematic issue of gender (in)equality in terms of Mao uniformity as the central focus, then explain in detail, how the visual denotations construct socialist female body.

Works Cited:

Grey Mao Suit: http://kolahun.typepad.com/kolahun/2010/11/s.html

Strive for an abundent harvest: http://chineseposters.net/themes/women-2.php

Farmers during the Cultural Revolution, 1970: http://resourcesforhistoryteachers.wikispaces.com/WHII.34

Fashion & No gender in Mao’s China

The Mao suit dominated fashion during the Cultural Revolution in China (1965-1968) not because it was a “fashionable” outfit, but rather because of its denotation of support for Mao and his ideals. Mao’s Cultural Revolution was motivated by a “power struggle” towards the top of the party system. However, although Mao established The Great Leap Forward, the movement was powered by the massive amount of students and young adults supporting Mao’s ideas. When the Cultural Revolution was still just a thought, a group of students openly denounced their school administration for repressing the students’ voice in a letter to Mao, later labeling themselves as “the Red Guards of Mao Zedong Thought”. This established the term “Red Guard” which is greatly affiliated with the Mao suit. Not long after, the Mao suit became the uniform and fashion that defined the Red Guards. The reason many of Mao’s supporters were young is because young people were intrigued by the freedom they were given by joining the Red Guard. Not only that, but also younger citizens were more likely to follow their friends and fellow classmates in fear of being left out of this trend. And with the Mao suit being the dress and uniform of the Red Guard, the Mao suit in fashion spread across China like wildfire.

Please introduce a central argument that addresses the relationship between the CR and the Mao suit

The Mao suit was a very simple dress that sported little to no decorations. Li Li in Uniformed Rebellion, Fabricated Identity: A study of Social History of Red Guards in Military Uniforms during the Chinese Cultural Revolution and Beyond, shows that clothing is a sign of social status, religion, political party, & gender. However, Li states that uniforms that are worn as a group create a group identity. So, taking into account Li’s connotation of a uniform,

The Red Guard’s uniform was more than just a green jacket, a soft cap with a red star, belt, and red arm sleeve. By simply wearing the uniform, it showed to those around that “the urban adolescents not only legitimize their collective action of social rebellion, but also mobilize themselves to be the political frontrunners with the support of Mao.” well composed and hope you could use it as thesis statement

From Keynote Tsui

From Keynote Tsui

In the photo above, a train full of young citizens is on its way to the country side as a part of Mao’s Cultural revolution. The viewer’s eye is immediately drawn to the two young adults with their smiling faces out the train windows holding their Mao red books with joy. Both young adults are wearing a Mao suit, however, the young adult on the bottom has white cuffs (possibly fur) and a fur collar on his or her Mao suit. Whereas the young adult above doesn’t have these features on their Mao suit. There seems to be a hair tie in the young adult’s on the bottom hair, which may indicate that this young adult is actually a girl.

what do those visual denotations reflect?

In contrast with Chinese fashion in previous years, the Mao suit was gender neutral. The Mao suit was worn by Women the same way it was worn by Men. This made it hard to differentiate boys from girls, but it shows the underlying idea of Mao that every citizen is equal and is merely just a part of a bigger social/working system. The fact that you can’t tell what gender either of them are for sure shows that the Mao suit was truly gender neutral. Further proving that Mao’s Cultural Revolution was in fact not about individuals, but rather about the larger population as a whole. The smiles on their faces in addition to the red books they are holding displays the blind support that young adults had in Mao Zedong as their leader. The color red is also very dominant in this photo but also in many other photos as well.

if gender is the focal point, please introduce it at the beginning of the paragraph via a topic sentence

The Unity of The Students

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In mid to late 60’s China a movement was created. First by student from wealthy military families who did not believe in the teachings they were receiving in school, so they retaliated against their teachers and their principles. Soon students everywhere were refusing the teachings of the school and brutally beating their school administrators. These children labeled themselves Mao’s red guard and wore either their parents or homemade Mao suits, which were truly old army issued uniforms. The Red Guard linked itself to Mao at first but soon he saw the movement of children as a way to bring forth the cultural revolution.

The image above is an example how the Mao suit allowed the nation to be unified. Now with the suit there were no visible gender differences or economic differences, all were one. However there was a lost of personal identity or individuality and that is replaced by unity. nice description
Denotations: The image at fist glance just looks like a mob of hands and the color red. However  with closer examination these are all students probably both male and female, at a rally with their Mao suits on and their little red book with Mao’s words in them. In the background there is a political building with a very large image of Mao posted on it.
In half of the photograph it is a sea of green and red. In the upper half there is the red political building with Mao’s image and a brilliant blue sky above that.
Connotations: The mob of children that appear mohave no gender but seem to be passionately supporting a cause have completely lost their individuality. Instead of seeing individual students there is instead one group, one cause, one goal. The suit that each student is wearing itself represents unity and also power. Having been what military men used to wear the suit itself carries an “air” of power with it. Especially with such a large group of people wearing the suit it is almost like an army. The same goes for the abundance of the color red, which also represents power, just adding to the “army’s” status.
The political building (the gate of heavenly peace) in the background with Mao’s image, that is directly behind the students but also above shows how the students are ultimately under Mao’s control. He is further from the foreground of the picture but he the ruler, he is control of this united group. They have united under him and for him and for their country. The bright blue sky represents how the students believed that what the were doing, and even what Mao himself believed, that they were doing what was best for the country, so that it could be better. This bright blue represents the happiness that the Red Guard and Mao believed they were creating.
is it better to organize the denotation components and critical connotations in a side by side fashion?
 

The Women’s Liberation and Appreciating Women’s Bodies

Hu Ming, "Stand Up." Size: 140 x 106 cm. Oil on canvas painting, 2007.

Hu Ming, “Stand Up.” Size: 140 x 106 cm. Oil on canvas painting, 2007.

During the People’s Republic of China Era, the Mao suit was created to symbolize the unification of the country and the elimination of individuality. Mao Zedong tried to instill his socialist ideals through a uniform that publicly showed his people’s support for him. The Mao suit successfully supported the cultural revolution of socialism through its uniform look to disidentify with personal individuality and gender. Hu Ming, the female provocative contemporary artist, challenges the Mao suit ideals with her artwork as shown above. By highlighting the one female soldier in a hyper-sexual way, Ming forces the audience to realize that one cannot silence the beauty of the female body.

The painting “Stand Up” portrays the Red Guard army in their traditional Mao suit uniform lined up, ready for duty. Hu Ming’s artwork highlights the complications of attempting to hide individuality and forcing commonality, especially for women. Ming artfully used four modes of the painting to highlight her appreciation of women in the army—the uniformed look, color contrast, transparent uniform, and exposed female body. The artist used “Stand Up” as a way to comment on the women’s liberation movement that occurred in China during the Red Guard era. contemporary art about political past

Uniformed look:

At one quick glance, the audience can notice denotations of the uniformed look of the figures in the painting right away. Every figure in the painting has the same height and straight posture. Every soldier is in a tidy, clean Mao suit, indicating their involvement with the Red Guard army. We can conclude connotations that Ming wanted to accurately represent the Mao socialist party present at the time. She wants to indicate to the audience that these were soldiers, unified to protect their country, and complied with what is expected of them under Mao’s rule. It is clear that looking out of order is undesirable.

Color contrast:

Another easy denotation of this painting to notice is the explicit color contrast that is lighter on one of the soldiers, the visible woman, than the others. The audience can notice the lighter portion of the painting very quickly, that draws attention to the outlier of the seemingly uniform group. The color contrast seems to be larger and closer to the audience, as opposed to a figure later down the line. From these denotations, we can create connotations that assume that Ming wanted the audience to notice the woman first. The female figure blatantly does not physically look the same as the other soldiers. Ming used the color contrast to remind the audience that women will always hold a different place in the army, be it positively or negatively, that we must quickly recognize in such a monolithic society.

Transparent Uniform:

Perhaps the most important denotation to take from “Stand Up” is the transparent uniform of the one female figure in the painting. It explicitly reveals her breasts to highlight the subtle difference in her uniform. Ming painted her uniform slightly different that catches the eye of the audience quickly. From these observations, I would predict connotations that blatantly disregard Mao’s rule of uniformity. Although the female soldier may explicitly follow the socialist rule, Ming shows that women will be inherently different. Women cannot hide their feminine beauty, and they should recognize and appreciate their differences, although the liberation movement has been to their advantage.

Exposed Female Body:

The exposed female body is a denotation that cannot be ignored in this painting. As discussed earlier, Ming used several painting techniques to allow the audience to be drawn to the female soldier before noticing the other figures. I believe that Ming used such explicit denotations to comment on the beauty of femininity, even in a society that values uniformity. The connotations of the exposed female body indicate that one cannot ignore the qualities of womanhood.

Conclusion:

Ming used several modes of painting technique to allow the audience to slowly analyze denotations (no need to repeat the word too often) that reflect the connotations of her opinions. Ming supported the women’s liberation movement, and this is reflected in her work to highlight the beauties of the female body specifically in the Red Guard. In “Stand Up,” Ming used her art to comment on the Chinese Revolution as a time of change and anonymity, but not to forget about the celebration of the women’s liberation. Her work is important to provoke thought about how Mao’s China influenced public opinion, political affiliation, and army support, as well as its effect on the appreciation and respect of women.

nice organization and explanation!

Women’s Bodies: Propaganda Goes Two Ways

During the Maoist regime the fashion choices of Chinese citizens changed drastically. The unofficial uniform of the public was a Mao suit, a buttoned, neutral shirt with utilitarian pockets. These became the collective outfits of the people and they were worn by men and women alike. As time went on the Mao suit became a cultural icon for the Maoist regime and was equated with both support of the Republic and Mao himself. As such, the Mao suit morphed not only into a piece of clothing, but a symbol used in posters, art, and theater. In this analysis, I examine two images of women’s bodies that are shown wearing a Mao suit to support the Communist government, but in very different ways.
define “women’s bodies” and make a critical claim

In this first example here, we see a poster of a woman operating a tractor or some other large  Screen Shot 2016-03-29 at 5.20.02 PM

agricultural machine. She is smiling and happy in her work, wearing comfortable and practical clothing. Here the Mao suit she wears is used as a tool to universalize her to the Chinese viewers of this poster. As the focus of this image, her female body is the most prominent aspect of the art. Interestingly, her body is draped in the baggy Mao suit fabric in a way that intentionally does not show off any curves she might have. We as viewers of this poster are not meant to think of her as sexual but instead as a worker. Her purpose as a supporter of the Communist regime is much more than as a reproductive female body, it is important also as a farmer working to support the country. how about the idea of gender/sexual erasure as the topical sentence?

In the following image, we see a group of ballerinas performing in the ballet The Red Detachment of Women in 1971. These women of the Red Guard are holding guns and wearing the traditional Mao suit with a red armband. In stark contrast to the photo above, the women here are wearing a skin tight version of the same clothing. They are clad in short shorts and Screen Shot 2016-03-29 at 5.04.06 PM

high socks that accentuate the thigh and leg. Furthermore, their hair is all immaculately pulled back into a cap and they are gracefully posed within the painting. Their chest is forward and their legs in full view. This image, is intended to show off the female body as distinctly female far more than the other image we see. any connotations regarding this image?

While both these images of women wearing the Mao suit are meant to support the party’s cause, the reasoning behind each is very different. In the first image, it is about the physical power and ability of the woman to be a worker. This is meant to appeal to women who want to work and be productive members of society. The second image is meant to appeal to the desire for beauty and grace. Each is meant to support the Maoist regime, however, they use women’s bodies to do so in very different ways.

female body concealed in working uniform and female body exposed through military uniform: what do the images suggest?

 

Dressing the Red Guards Over Time

Beginning in 1966, China witnessed an extraordinary explosion of violence across the perpetrated by young middle and high school students. Teachers, intellectuals and other “enemies of the state” were dragged from their homes, savagely beaten in the streets, tortured, and summarily executed by these children. This chaos unfolded with the blessing of Mao who exploited it to seize power after being pushed aside following the tragic Great Leap Forward that caused tens of millions of people to starve to death. His deliberate intervention in the movement helped shape the identity of the Red Guards, validating their appropriation of the Red Army uniform and the militaristic adherence to Mao Zedong Thought.

To understand the significance on Mao’s influence on the sartorial choices of the Red Guards, one needs simply to examine propaganda prior to his receiving the Red Guards in Tiananmen Square.

"Criticize the old world and build a new world with Mao Zedong Thought as a weapon." Sept, 1966. Reproduced from chineseposters.net

“Criticize the old world and build a new world with Mao Zedong Thought as a weapon.” Sept, 1966. Reproduced from chineseposters.net

In this poster, the title reads “Criticize the old world and build a new world with Mao Zedong Thought as a weapon” and it is from September, 1966. In the center of the poster is a young man who is wearing a green People’s Liberation Army jacket with the sleeves rolled up with blue pants and the typical red armband and carries Mao’s Little Red Book. Behind him are young people in varying outfits: some are wearing completely PLA uniforms, while others are wearing only partial uniforms like the green jacket without matching pants; others are wearing blue Mao PLA suits or plain shirts and pants. Behind them are large red banners.

The discord between this image and the legions of identically dressed youngsters clad in PLA uniforms can be resolved by noting that this image was produced in September, 1966. Mao only appeared clad in his olive PLA uniform on the gates of Tiananmen Square on August 18, 1966. This early in the movement, it is very possible that the Red Guards as a whole had not coalesced around that form of dress even if the elite members from Tsinghua already dressed that way. Instead, careful analysis of the image reveals that they conceived of two unifying symbols: Mao’s Little Red Book and the red armband. Despite their being dressed differently, each person holds a Little Red Book. More importantly, the artist has configured each person so that the book is over their heart. Subtly, the artist wishes to state that what defines the Red Guards at this moment in time is not what they wear, but that they take Mao’s words to heart and always carry his words with them.

yes, the poster intends to address that mao’s little red book, thereby mao’s thoughts, is the leading rhetoric for the CR.

"Hold high the great red banner of Mao Zedong to wage the Great Proletarian Cultural Revolution to the end", 1967, reproduced from chineseposters.net

“Hold high the great red banner of Mao Zedong to wage the Great Proletarian Cultural Revolution to the end”, 1967, reproduced from chineseposters.net

Less than a year later, the Party produced a poster titled “Hold high the great red banner of Mao Zedong thought to wage the Great Proletarian Cultural Revolution to the end – Revolution is no crime, to rebel is justified.” The poster prominently features two red guards in the center wearing the characteristic olive military uniforms of the PLA. The Red Guards holds a copy of Mao’s Little Red Book in her hands and wears an armband on her left arm. Between them are two peasants who are also wearing red arm bands, as well as overalls and sun hats. Behind them are legions of Red Guards wearing the military uniforms and holding Mao’s Little Red Book high above their heads.

workers, peasants, soldiers, and red guards are the social political subjects of the poster, thereby the focal point.

One must note the significance of placing two peasants between the two Red Guards. The Cultural Revolution and its Red Guards were predominantly an urban phenomenon in China. To place two peasants between them symbolizes the unity of the two important segments of Chinese society. Furthermore, this is supported by the peasants’ wearing of the red armband. Not only their location in the image, but the sartorial choices made by the artist are intended to illustrate ideological harmony between the two. Lastly, one should emphasize the sartorial uniformity of the Red Guards in the background. When comparing it to the preceding image, the Red Guards in the background are all wearing olive military uniforms. Contextualizing this difference with the date disparity between the two – 1966 to 1967 – illustrates that the movement quickly coalesced around the olive green military uniform with the red armband as the proper uniform in just a few months. Perhaps this might be due to the influence of Mao’s appearing at Tiananmen Square several times in the span of a few months wearing this exact uniform. Their desire to emulate his thought might have been augmented by their desire to emulate his person.

The Red Guard Rides to the Countryside

"To villages we go, to the borders we go, to places in the fatherland where we are most needed we go", 1970, artist unknown, photo taken from chineseposters.net

“To villages we go, to the borders we go, to places in the fatherland where we are most needed we go”, 1970, artist unknown, photo taken from chineseposters.net

The image I chose to analyze this week is a propaganda poster from the cultural revolution taken from the year 1970 in China with text reading, “To villages we go, to the borders we go, to places in the fatherland where we are most needed we go.” During this time in China, Mao’s Red Guard had begun to wreak havoc in urban areas. Mao’s faithful agents had caused too many acts of violence, becoming too chaotic for Mao’s liking. Although the Red Guard played a huge role in the Cultural Revolution and had greatly helped propel Mao back up to an esteemed government status following the failure of his “Great Leap Forward,” Mao became frustrated with the guard’s violent nature, and began sending the Red Guard into the countryside, where they would live in rural areas and learn from the peasantry.

What I found extremely interesting was that this image depicts the trust and faith the Red Guard had in Mao’s plan, and their belief that it was their duty to go out to rural areas and learn from the peasantry, despite it being Mao’s interest to reduce violence in urban areas. First, though, we must look at the denotation of the poster. Pictured is a train shipping members of Mao’s Red Guard to the coastline. They are dressed to modern standards of the time, in Mao Suit, with simple hair, no makeup, and no distinct defining gender differences. Two are featured as the focal point holding Mao’s Little Red Book; however, there are many more of them who look the exact same in the background towards the back of the train. The background is very simple, with no bursts of color, and the national color red seems to dominate the picture.

As I dug deeper with the connotation, what my eyes first drew their attention to was the facial expression of the two member’s of the Red Guard. They were smiling intensely, seeming to send the message that they were proud to be doing Mao’s work, and they knew that it was their duty to go out to the country side and learn from the peasantry. I noted the enthusiasm of the younger generation to go out to rural areas and serve their leader, but it struck me as shocking how the picture sent the message that this generation could be so happily robbed by Mao of their educational opportunities, given the goal of the revolution was to industrialize China and surpass other countries. The lack of gender defining qualities made it harder to distinguish man from woman, which to me symbolized the exaggerated message that the two genders were completely equal in this society. Their outfits and the presence of the Little Red Book further show the enthusiasm and trust the guard places in their leader Mao, and their undying efforts to please him. This leaves me feeling very sad for the generation Mao sent to the countryside, seeing how much they trusted their leader, yet watching their leader rob them of educational opportunities and a normal lifestyle.

see what happens if you could pair the denotation/connotation together. for instance, the train/destination and its connotation; the military uniform and its connotation; the little red book and the connotation …. 

Altering the Qipao In Order to Sell Products

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The image above is a calendar poster that is advertising Grande, Price, and Co. from 1934. This calendar poster shows a middle-aged woman sitting on a couch dressed in a white, sheer qipao. The woman also has a smile on her face, something rare during this time period especially when the woman would have to stay in a pose for a long period of time. The woman also is covered in fancy jewelry, from her diamond earrings to her bracelets and rings. Perhaps this represents high class.

introduce a thesis statement righter after the brief image description, which will lead both the writer and the reader for the reading of this poster

Focusing primarily on the nature of the specific qipao in this photo, you can see many features that stand out. To begin, you can see that the slit is very high, displaying a much more sexualized form of the qipao. This high slit shows much more skin and contradicts the usual lady-like nature of this Chinese dress.

Another feature of the qipao that contradicts its usual classy nature is it’s sheer quality. Because of this, the undergarments are all visible. This shows a very provocative form of the qipao that serves the purpose of sex.

The last feature that stands out is the woman’s pose. The female’s crossed legs and arm on her head looks like she is waiting for a sexual partner. As we learned in class, it is “improper for a lady to sit with her legs crossed” according to a 1930 article in the magazine, The Modern Lady. When learning about the history of the qipao in class, we were shown images of woman with emotionless faces in simple stances. For those examples, the qipao was the primary focus of the photos. However, in this image, the qipao is not the focal point and is just helping contribute to the sexualized message of the advertisement.

Digging deeper into this image, we can see how the female body is clearly being used to sell the product being sold, in this case alcohol. The sexually inviting pose, as discussed before, as well as the two empty glasses beside the woman further indicates the sexualized intention of this poster.

this idea could serve as the thesis: sexualized female body and sold commodities

This poster sparked a lot of thought when looking at how it connects to our society today. Even though this calendar poster was from 1934 in China, we still are using women’s bodies to sell products. How can our society shift from relying on female bodies to sell a company’s product? Furthermore, how can we go about doing this without tainting such a national figure as the qipao?

the post could center on the argument of “sexualized female body and advertisement of commodities” and find visual evidence to support it