This article looks into the limits of the invisible party. One limit that this article mentions is that some politicians look like they are succeeding during the “invisible primary” but end up failing miserably when voters arrive. The article looks at Hillary Clinton and Rudy Giuliani in 2008, and Jeb Bush and Marco Rubio in 2016. They raised large sums, generated support, and generated lots of media support during the invisible primary but never really stood a chance.