The 2024 invisible primary has been underway for months, as prominent media outlets have been attempting to gauge candidate popularity on both sides of the aisle via polling. For the Democrats, Vice President Kamala Harris would seemingly be the most viable candidate if President Biden was to step aside, but her historically low approval rating has opened the door for the likes of Pete Buttigieg to step into the national spotlight. Right wing news outlets, by contrast, see former President Trump as headlining the Republican ticket if he so desires, but have also given an exorbitant amount of press to Governor Ron DeSantis of Florida.

https://www.cjr.org/the_media_today/2024_biden_harris_trump.php

This video provides a basic overview of the invisible primary season, while stressing how candidates that are unable to secure financing and support in the months leading up to primaries are often forced to withdraw from the race.