What are the primary motivations and thoughts behind getting dressed in the morning? Do people try to impress others, move invisibly through campus, wear whatever is comfortable or something else? These thoughts and decisions shed light on how people try to navigate Bowdoin successfully through clothing. By analyzing fashion and style on campus, the question becomes what can clothing teach us about Millennials? What can be unearthed by this examination and what kind of Millennial discourse can be created around clothing, fashion, and style? Since I am attempting to find out the deeper impulses of clothing and style, it will be necessary to get data on people’s preferences and decisions. The first step will be to create an appropriate survey that targets the desired information. Once a proficient amount of surveys and data has been collected, I believe it will be useful to then conduct in-person interviews as a follow-up method. The in-person interviews will be a deeper investigation into the responses and data submitted on the surveys. As always, there will be difficulty with making generalizations of these findings to the broader, Millennial generation, but the results will uncover the major purposes of clothing and style with students at Bowdoin.